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10 Steps to Successfully Managing Recording Artists

10-Steps-to-Successfully-Managing-Recording-Artists10 Steps to Successfully Managing Recording Artists
A Guide to Effective Artist Management
By Cappriccieo M. Scates
Published: 9/6/2004
Format: E-Book (available as PDF files)
Pages: 70
ISBN: 978-0-59577-650-4
Print Type: B/W
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Cappriccieo Scates @cappriccieo
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Cappriccieo Scates @cappriccieo
"My mother always taught me, girl you better keep it moving." -@FLOTUS

Bio & Videos

Cappriccieo M. Scates is currently President/CEO of Mytrell Records, which is distributed by INgrooves-Fontana Universal and an adjunct professor at SAE Institute in Atlanta. As President/CEO of Mytrell, his day-to-day responsibilities cover a broad range of label duties and functions that include contract negotiations, product placement, distribution, marketing, artist relations, label services, etc. Prior to forming Mytrell, he held positions as the General Manager at Arrow/Universal Records, Senior Director of Writer/Publisher Relations for SESAC, Director of Operations at PM Music Group and Director of National Radio Promotions for Ruffhouse/Columbia Records.
Cappriccieo M. Scates is currently President/CEO of Mytrell Records, which is distributed by INgrooves-Fontana Universal and an adjunct professor at SAE Institute in Atlanta. As President/CEO of Mytrell, his day-to-day responsibilities cover a broad range of label duties and functions that include contract negotiations, product placement, distribution, marketing, artist relations, label services, etc. Prior to forming Mytrell, he held positions as the General Manager at Arrow/Universal Records, Senior Director of Writer/Publisher Relations for SESAC, Director of Operations at PM Music Group and Director of National Radio Promotions for Ruffhouse/Columbia Records.

While at Arrow, his direct signing’s included Stellar and Grammy Award winners Kim Burrell and Ann Nesby. He is also credited with the creation of a new music art form called S.E.R.M.O.N.S. (Spiritually Empowering Recorded Music Over Niche Sermons), taking the sermons of world renowned spiritual leader Dr. Creflo Dollar and putting them to music. S.E.R.M.O.N.S. Vol 1 reached #16 on the Billboard Gospel Albums Chart. Within a year of his leadership, Mr. Scates established distribution for Arrow throughout the U.S., Canada, Mexico, India, South Africa, New Zealand, Australia, Dubai, United Arad Emirates, Sri Lanka, Bangladesh, Bahrain and Singapore.

During his tenure at SESAC, he signed 2010-2014 SESAC Songwriter of the Year Rico Love, Day 26, RichGirl, Bone Crusher, Jacob Latimore, Q Parker of 112, Nikeshia Briscoe, Jay Fenix, BXC, Atozzio Towns, Eric Sire, Miykal Snoody, Nas Star, Travis Greene, Jamie Grace, Platinum Brothers and London. Prior to SESAC, he served as Director of Operations for PM Music Group where he represented songwriters whose credits included Michael Jackson, Charlie Wilson and Beyonce. Further, he also spent time as Director of National Radio Promotions for Ruffhouse/Columbia Records and has been responsible for promoting the careers of artists such as: Fugees, Cypress Hill, Bone Thugs and Harmony, Alicia Keys and Boyz II Men.

In addition, he is author of “10 Steps to Successfully Managing Recording Artists,” which was published in October 2004 and co-author of “M.Y. Music M.Y. Business (Manage Your Music Mind Your Business).” He is currently on the Board of the Atlanta Chapter for the National Association of Record Industry Professionals (NARIP), the Board of the proposed Backstage Entertainment Federal Credit Union and is a former member of the Atlanta Chapter Board of Governors for the National Academy of Recording Arts and Sciences (NARAS) and a former President and Vice President of the Georgia Music Industry Association. Adding a political twist to his resume, Mr. Scates is also a former member of The Georgia Music Industry Task Force, which served to consult former Georgia Governor Sunny Purdue on the economic impact of music, film and entertainment during his last term in office.

In 2011, Atlanta Mayor Kasim Reed presented Mr. Scates with the Phoenix Award, which replaced the “Key to the City” that was awarded by previous Mayor’s. Mr. Scates also received a Proclamation from the Atlanta City Council proclaiming September 22, 2011 as “CAPPRICCIEO SCATES DAY.”

Mr. Scates holds a Masters in Business Administration from Averett University where he was selected to the National Dean’s List for academic excellence. In April 2016, Mr. Scates received a Doctorate of Humane Letters (Honoris Causa) from CICA- International University and Seminary and was awarded an Ambassadorial Appointment in Special Consultative Status with the United Nations Economic and Social Council, (ECOSOC). This is the highest level of accreditation that is awarded internationally to all designates.

Further, Ambassador Scates proudly served his country as a soldier in the U.S. Army (6 years) and U.S. Army National Guard (14 years) where he retired in July 2013 after completing 20 years of service.

Ambassador Scates prides himself on his personal slogan, “Your floor is someone else’s ceiling. Always be appreciative for where you are, but never stop trying to reach the next floor.”

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